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Connected TV advertising
Deliver powerful messages to targeted TV audiences. It's as easy as running marketing campaigns on social media. 81% of U.S. households stream from a connected TV. In 2020, connected TV (CTV) advertising spending in the United States was valued at 9.03 billion U.S. dollars. Advertising on CTVs is a growing trend combining the ease of online advertising and reach of TV. Tailored, skippable ads can be served to target audiences whil
The Fastest Growing Video Advertising Platform Is Now CTV
Over 80% of TV households have at least one connected TV device (a penetration higher than cable TV), with a mean of 4.1 devices per connected TV household. The study also found 39% of adults watch streaming video content daily and 60% watch weekly. These figures are nearly identical with last year, an indication that post-pandemic CTV viewing has not tailed off. To no one’s surprise young adults are the heaviest viewers of CTV.